Glossary
The vocabulary of this market, defined plainly — including the terms whose honest definition is unflattering to the people selling them.
SMM panel
A web storefront that resells social-media engagement — followers, likes, views — usually bought wholesale from a supplier the buyer never sees.
Drip feed
Delivering an order gradually over hours or days instead of all at once, on the theory that a slower curve looks less artificial.
Refill guarantee
A promise to top an order back up if the delivered engagement disappears — which is an admission that it is expected to disappear.
Non-drop
A marketing term claiming engagement will never disappear. Nothing sold in this market is non-drop, and the refill guarantee sold beside it proves it.
Panel API
A programmatic interface for placing and tracking orders without using the panel's dashboard. Most expose four endpoints and no more.
Child panel
A ready-made panel storefront sold by a larger panel, letting a buyer run their own branded reseller shop on someone else's supply.
Price per 1,000
The standard unit of pricing in this market: what 1,000 units of a service cost. It is the only figure that compares cleanly across panels.
Completion time
How long an order actually takes, measured from placement to full delivery. Not the same as the panel's advertised average.