Child panel
A ready-made panel storefront sold by a larger panel, letting a buyer run their own branded reseller shop on someone else's supply.
A child panel is a white-label storefront. You pay a fee, get a site under your own domain and branding, and every order placed on it is fulfilled by the parent.
This is the mechanism that makes the panel market look far larger than it is. A single wholesaler can sit behind hundreds of independently branded shops, none of which disclose the relationship.
For a buyer it means the brand in front of you may be one layer of markup, or three. For this publication it means we treat panel identity as a claim to be checked against pricing behaviour, not a fact.